B2B Marketing Specialist — Morocco & MENA

Grow Your Pipeline With Expert Digital Strategy

I help startups and SMEs across Morocco, Canada, and the MENA region build high-performing B2B marketing engines — from strategy to CRM automation to paid campaigns that actually convert.

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5+Years
30+Clients
3Markets
100%Data-Driven
Core Expertise B2B Strategy Paid Media Lead Generation CRM & Automation SEO & Content Analytics
HEK
5+Years in B2B
About Me

Transforming Businesses Through Strategic Digital Marketing

I am Hafsa El Khiati — a self-employed B2B marketing specialist with a Master's in Marketing & Commercial Action from ENCG Marrakech. I design data-backed strategies that generate real pipeline for startups and SMEs.

  • Digital strategy: SEO, paid media, social & email marketing
  • CRM implementation, automation & pipeline optimization
  • B2B lead generation, prospecting & funnel management
  • KPI tracking, competitive benchmarking & analytics
  • Multilingual campaigns: Arabic, French & English
Work With Me My Story
My Services

End-to-End B2B Digital Marketing Solutions

From strategy to execution — measurable results across the full marketing funnel.

01

B2B Digital Strategy

Custom go-to-market strategies built around your ICP. 90-day roadmap aligned to your revenue goals.

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02

Lead Generation

Multi-channel outbound and inbound using LinkedIn, email sequences, and content marketing.

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03

Paid Advertising

Meta & Google campaigns engineered for pipeline. Full-funnel ad management with A/B testing.

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04

CRM & Automation

HubSpot and Zoho CRM with automated nurturing workflows and full pipeline visibility.

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05

SEO & Content

Keyword research, technical audits, and content strategy to rank for high-intent B2B terms.

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06

Analytics & Reporting

KPI dashboards, attribution models, and monthly reports that drive evidence-based decisions.

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Why Work With Me

Strategy-First Marketing That Delivers Real ROI

Every decision backed by data, aligned to your pipeline goals, executed with discipline.

Results-Driven

Every campaign tied to a measurable outcome — pipeline, CAC, or revenue. No vanity metrics.

Full-Funnel

From awareness to conversion — I design strategies that move B2B buyers through every stage.

Multilingual

Arabic, French & English — campaigns that resonate across MENA, Francophone Africa, and Europe.

Data Fluency

I benchmark competitors, build KPI dashboards, and pivot strategies based on real data.

Direct Access

Work directly with me — no agency layers, no account managers. Just focused execution.

International

Morocco, Canada, and the MENA region — remote-first across all time zones.

5+Years Experience
30+B2B Clients
3Active Markets
100%Strategy-Led
Service Packages

Transparent Pricing for Every Growth Stage

All packages include a free 30-minute onboarding call. No long-term contracts.

LAUNCH
Starter
$600
per month

For early-stage startups needing a solid digital foundation and consistent lead flow.

  • Strategy audit & 30-day roadmap
  • 1 paid channel management
  • Monthly performance report
  • Email support — 48h response
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SCALE
Growth
$1,200
per month

For businesses ready to scale with full-funnel strategy and CRM automation.

  • Full strategy + content calendar
  • Multi-channel paid media (Meta + Google)
  • CRM setup & lead nurturing automation
  • Bi-weekly calls + priority support
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CUSTOM
Enterprise
Custom
tailored pricing

For organizations needing a dedicated marketing partner with full-service execution.

  • Dedicated weekly strategy sessions
  • Full-funnel campaign management
  • Market research & benchmarking
  • Team CRM & tools training
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Let's Build Together

Ready to Scale Your B2B Pipeline?

Book a free 30-minute strategy call. I will review your marketing, identify your biggest growth levers, and propose a clear action plan — no obligation.

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5+Years Experience
FAQs

Frequently Asked Questions

I specialize in B2B startups and SMEs across SaaS, professional services, e-commerce, consulting, and manufacturing — typically in growth mode needing structured marketing to scale pipeline efficiently.

Most clients see measurable improvements in lead volume within 60–90 days. Strategic outcomes like brand positioning and organic SEO develop over 3–6 months depending on baseline.

Yes. I work with clients in Morocco, Canada, and the MENA region. Fluent in Arabic and French — fully remote across all time zones and cultural contexts.

I have hands-on experience with HubSpot, Zoho CRM, and others. I recommend the right tool for your needs then handle full setup, data migration, and automation workflows.

Absolutely. I offer project-based engagements for audits, campaign launches, CRM setup, and go-to-market strategy alongside monthly retainers.

The free 30-minute call covers a review of your current marketing, identification of your top 3 growth opportunities, and a proposed action plan — no sales pitch, just genuine advice.

I define KPIs with you before starting — typically pipeline growth, lead volume, CPL, conversion rates, and revenue attribution. Monthly reports track every metric clearly.

You work directly with me — the specialist — not an account manager who delegates to juniors. I am embedded in your strategy, accountable to your results, and deeply invested in your growth.

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