AI & digital marketing insights, published weekly
New articles on AI agent systems, performance marketing, and growth strategy, written to be genuinely useful, not just to rank.
Agentic SEO and Google’s Spam Policies: Where Automation Crosses the Line
Google's spam policy judges output, not tools. Learn where agentic SEO becomes scaled content abuse and where to…
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Ads Inside AI Answers: What Google AI Mode and ChatGPT Ads Mean for Advertisers
Google is testing ads inside AI Mode and OpenAI has opened ChatGPT ads to self-serve buyers. Here is…
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Meta Advantage+ in 2026: What You Still Control When Meta Automates the Campaign
Meta reports Advantage+ passed a $75 billion annual run rate. Here is what the automation covers, which controls…
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Brand Mentions vs. Backlinks: What the Data Says Drives AI Search Visibility
Ahrefs studied 75,000 brands and found web mentions track AI visibility far more closely than backlinks. What that…
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Schema Markup for AI Search: What the Evidence Supports
Does schema markup get you cited by ChatGPT, Perplexity, or Google AI Overviews? Google's guidance and a Search…
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Agentic Commerce Protocols: What ACP and UCP Mean for Your Product Feed
OpenAI's ACP and Google's UCP let AI agents shop and check out. Here is what each requires from…
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AI Crawler Access: Which Bots to Allow in robots.txt for ChatGPT, Perplexity and Google
Which AI crawlers should you allow? OAI-SearchBot, GPTBot, PerplexityBot and Google-Extended explained from operator docs, with a decision…
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Does llms.txt Help AI Citations? What the Evidence Shows
SE Ranking's 300,000-domain study found no link between llms.txt and AI citations. See what Google and OpenAI say…
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Google AI Max for Search: What Changes When Keywords Stop Steering
Google AI Max replaces keyword control with goals and signals. See what it changes, what Google's 7% claim…
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How to Measure AI Search Visibility When Answers Change Every Run
AI answers rarely repeat, so single checks mislead. Learn which GEO visibility metrics hold up, how to run…
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