AI & digital marketing insights, published weekly
New articles on AI agent systems, performance marketing, and growth strategy, written to be genuinely useful, not just to rank.
Agentic Advertising in 2026: What’s Actually Autonomous
Google, Meta, Amazon, and Warner Bros. Discovery all shipped 'agentic' ad tools in 2026. Here's what each one…
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What Is Agentic SEO? AI-Assisted vs. Autonomous Optimization
AI traffic to US retail sites grew 393% YoY in Q1 2026, per Adobe Analytics. Here's what 'agentic…
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The AI Marketing Skills Gap: What Teams Need to Hire For in 2026
65% of CMOs expect AI to transform their role, but only 32% say their own skills need to…
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AI-Generated Ad Creative: What the Performance Data Actually Shows
86% of video ad buyers use or plan to use generative AI creative, per IAB — but executives…
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Predictive Customer Lifetime Value: How AI Changes Who Marketing Prioritizes
HelloFresh replaced cohort-level CLV forecasting with a per-customer ML model and saw a 14% ROAS lift. Here's how…
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First-Party Data and AI Targeting After Third-Party Cookies
Google reversed its 2025 cookie-deprecation plan, then shut down Privacy Sandbox anyway. Here's how AI-driven first-party targeting actually…
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AI Marketing and the EU AI Act: What Changes for European Marketers
The EU AI Act's Article 50 transparency rules took effect August 2026, with penalties up to €15M. Here's…
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AI Marketing Automation: What Changes Beyond Rule-Based Workflows
Gartner's survey of 402 CMOs projects AI-driven automation of marketing work growing from 16% to 36% by 2028.…
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AI Marketing Agents: What They Actually Do in 2026
Only 13% of marketers use agentic AI today, per Salesforce's 2026 survey of 4,450 leaders, and Gartner expects…
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How to Choose an AI Marketing Agency in 2026
Half of brands say they lack transparency into how agencies use AI, per IAB. What to actually check…
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